Privacy Notice

Introduction

Old Street Chiropractic ("we", "our", or "us") is committed to protecting your privacy. This Privacy Notice explains how we collect, use, and safeguard your information when you visit our website at oldstreetchiropractic.co.uk. It also explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

Cookies and Similar Technologies

Our website uses cookies and similar technologies to enhance your experience, provide essential services, and support our advertising. We only activate optional cookies after you have given your explicit consent through our cookie banner.

• Necessary Cookies: These are required for the website to function properly, such as remembering your cookie consent preference. These do not require your consent as they are essential to operate the site.
• Functional Cookies: We use Cliniko for appointment scheduling. Cliniko may set cookies to enable its booking widget to function correctly on our site. You can review Cliniko's cookie policy at cliniko.com/policies/cookies/.
• Marketing and Tracking Cookies (Meta Pixel): With your consent, we use the Meta (Facebook) Pixel on our website. This is a piece of code provided by Meta Platforms, Inc. that places cookies and similar technologies on your device. See the dedicated section below for full details on what this technology does, what data it collects, and how it is used.
• Analytical Cookies: We may implement additional analytics services (such as Google Analytics) in the future to understand how visitors interact with our site. We will update this notice and your cookie choices accordingly if we do.

Meta (Facebook) Pixel

We use the Meta Pixel (formerly Facebook Pixel) on our website. The Meta Pixel is a tracking tool provided by Meta Platforms, Inc. (formerly Facebook, Inc.). It is only activated if you consent to marketing cookies via our cookie banner. If you decline cookies, the Meta Pixel will not load and no data will be sent to Meta.

What data is collected

When active, the Meta Pixel may collect the following information:

• Pages you visit on our website (page view events)
• Your IP address (which may identify your general location)
• Browser type and version, operating system, and device information
• Referring URL (the page that led you to our site)
• Cookie identifiers and Meta cookie data (e.g. _fbp, _fbc)
• Time and date of your visit
• Actions you take on our site (such as clicking buttons or viewing specific pages)

How this data is used

We use the data collected by the Meta Pixel for the following purposes:

• Advertising measurement: To understand how effective our Facebook and Instagram advertisements are by tracking whether people who see our ads subsequently visit our website.
• Remarketing: To show you relevant advertisements on Facebook, Instagram, and the Meta Audience Network based on your visit to our website. For example, if you visit our site but do not book an appointment, you may see a reminder advert on Facebook.
• Audience building: To create audiences of people who have visited our website, and to find new potential patients with similar characteristics ("lookalike audiences").
• Analytics: To understand how visitors use our website and to improve our online presence.

Data sharing and transfers

The data collected by the Meta Pixel is shared with Meta Platforms, Inc. and its group companies. Meta processes this data in accordance with its own Data Policy. Meta may combine the information collected via our Pixel with other data it holds about you (for example, from your Facebook or Instagram account) to deliver and measure advertisements and to provide other Meta services.

Meta Platforms, Inc. is based in the United States. This means your personal data may be transferred to and processed in the United States, which is outside the United Kingdom. Meta relies on approved transfer mechanisms (such as Standard Contractual Clauses) to safeguard data transferred internationally. You can learn more about Meta's data transfer practices in its Data Policy.

Legal basis for processing

Our legal basis for using the Meta Pixel is your consent (Article 6(1)(a) UK GDPR). The Meta Pixel is only activated after you click "Accept All" on our cookie banner. You are free to decline, and the website will function normally without it.

Information We Collect

When you use our Cliniko booking widget, you provide information such as your name, email address, and appointment details. This information is processed by Cliniko to facilitate your booking.

If you consent to marketing cookies, the Meta Pixel will collect technical and browsing data as described above. We do not collect sensitive health information through the Meta Pixel.

Your Choices and Rights

You have the right to accept or decline optional cookies. You can manage your preferences through our cookie banner when you first visit the site.

Withdrawing consent

You can withdraw your consent at any time by clearing your browser cookies and revisiting the site. You will be shown the cookie banner again and can choose to decline. You can also clear individual cookies (such as _fbp and _fbc) from your browser settings.

Opting out of Meta advertising

In addition to declining cookies on our site, you can control how Meta uses your data for advertising through your Facebook Ad Preferences. You can also opt out of interest-based advertising from participating companies at Your Online Choices.

Your data protection rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate personal data
• Request deletion of your personal data
• Object to or restrict the processing of your personal data
• Data portability (receive your data in a structured, machine-readable format)
• Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been infringed

Data Retention

Cookie consent preferences are stored for one year. Meta Pixel cookies (such as _fbp) typically expire after 90 days. Meta retains data collected via the Pixel in accordance with its own retention policies, which you can review in its Data Policy.

Changes to This Notice

We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. We will update the "Last updated" date at the top of this page when we make changes. We encourage you to review this notice periodically.

Contact Us

If you have any questions about this Privacy Notice, our use of cookies, or wish to exercise your data protection rights, please contact us:

• Email: tanesa@oldstreetchiropractic.co.uk
• Address: Old Street Chiropractic, Light Centre Old Street, 5 Singer St, London EC2A 4BQ
• Phone: 07367 292 202